meet the CREATORS

Eric and Annie met at a design agency in San Diego. A few more things happened and they ended up spending the summer together at the beach in North County San Diego. 

We have always believed in good design. Good design is innovative, aesthetic and makes a thing useful. Together, we wanted to create a collection of functional products that would make you smile every time you used them. We wouldn’t put anything on here that isn’t designed by someone we wouldn’t want to hang out with. Hope you like hanging out with them too.

Cruise was officially founded at the end of 2017 to fight the good fight for good taste at approachable prices.